Prepared for Match Group
A year-round experiential partnership for Match Group
The match is the beginning.
Connection happens IRL.
Millions of people travel to meet each other in real life every year. Match brands can meet them where they're at.
The platform connecting brands with culture.
BAKED! is the link between brands and the live moments their audiences already show up for: comedy, food, music, sports, community, culture. We produce, sponsor, market, and consult across a growing network of events with national reach.
Events we own end to end.
Four events we produce across hospitality, wellness, culture, and fashion. Each with its own audience, venue, and moment.
Its 5th & biggest year yet.
Upscale tasting experience at Mizner Park.
On-site · Mizner Park, Boca Raton · past editions
On-site · Palm Beach County Convention Center · past editions · altbevexpo.com
AltBev Expo is a real-world gathering place for sober and sober-curious singles, a fast-growing audience Match has not yet built a dedicated home for.
Miami's underground culture takeover during Art Basel week. Heading into its 5th year.
A three-night festival featuring live music, art installations, skateboarding, fashion, and 100+ lifestyle brand activations.
A runway series where high fashion, underground music, and lifestyle ritual share the same stage.
Founded by Cristina “CRISP” Plinio. Staged in Miami and New York, now going international with a Paris Fashion Week edition in October 2026. An audience of stylists, artists, musicians, and creators.
Tailor Match experiences across every event.
Because we produce these events end to end, we design experiences purpose-built to help people meet in real life.
Beyond events we own, access a much larger network.
Throughout the year, BAKED! activates a wide range of events, from our own IP to national tours and partner markets. The portfolio keeps growing.
Relaxed social settings. Ideal for first dates and meeting people.
Culinary and beverage experiences beyond our owned festivals.
Nightclub, venue, and DJ partnerships across key markets.
Active, community-oriented ways to meet.
Meaningful connection over shared values.
Lifestyle experiences with taste-driven audiences.
Emerging-industry conferences and consumer experiences.
Representative categories and events from BAKED!'s current network and pipeline. Availability, scope, and terms vary by event; specific integrations confirmed under a signed partnership.
From match to moment. The algorithm points. We host.
Match's data already surfaces compatibility, intent, and proximity better than any promoter ever could.
Every match is a live signal that two people are open to meeting. That energy has a shelf life.
We co-design an offering Match gives its users, exclusive access, perks, or experiences at each event, so attending is a benefit of being on Match.
Owned experiences with the crowd, production, and hospitality already built. Match points its users to the moment; we host them once they arrive.
RSVPs, opt-ins, and on-site behavior become measurable audience files. What happens IRL feeds the algorithm that pointed them there.
Recap content, creator coverage, and repeat audiences that carry across every event on the calendar and back into the app.
You point. We host. The moment becomes data. The data becomes the next match.
One partnership, ongoing presence. Match shows up at every event in the BAKED! ecosystem, the events we produce today and everything we add next. The depth of each activation is tailored event by event.
- Guaranteed presence at every event in the ecosystem
- Co-promotion into Match's user base to drive IRL attendance
- Match-exclusive ticket allocations & VIP upgrades
- On-site lead generation & first-party opt-ins
- First look at every new event added to the portfolio
- Activation depth scoped per event based on fit
- One relationship covering the entire portfolio
- Portfolio grows every year as we add events
- New markets and categories folded in under the same agreement
- Match's team decides which brand fits which moment
- BAKED! brings the events and production; Match brings its users; together we drive the results
BAKED! IP above · plus continued access to every partner event and new addition throughout the term.
One partnership. Year-round IRL. Let's talk.
A 30-minute intro call with Match Group Partnerships to align on the 2026–27 calendar.